Remember the Winter Olympic Games back in 2014? Social media has recently been rife with a clever idea that the Russian Olympic Committee used to promote the event, where passengers visiting the Vystavochaya Station in Moscow could have chosen to pay for their ticket in squats!
Maybe you remembered it from back then, but I’m confused as to how it’s only seemingly made it’s way onto social media recently! The idea was to get people active and excited for the games and the only criteria is that you must complete the 30 squats in the allocated two minutes. If you fail, you must pay the 30 Rubles for the ticket, which is the equivalent of about 35p.
Seeing as it provided passengers with the chance to avoid having to pay, it’s no surprise that it caught on. If people can avoid having to pay for something in response for something so simple, they will, and it was certainly a different way of promoting the games. The Russian Olympic Committee said that whilst no count was taken of the number of free tickets issued, the interest was ‘enthusiastic’.
Being a big sports fan myself, it’s something I’d have been very keen on attempting and I’d welcome something similar returning, though I’m not sure how successful I’d be. Apparently if you failed you had to do the ‘walk of shame’, so the pressure would have certainly been on!
It’s clear, though, that this was a great way to emphasise that the Olympics aren’t just something to watch every two years. There’s more to the games than that, and they engage everybody in the sporting way of life. And in the days where vending has a greater emphasis on healthier eating and healthier lifestyles, it’s nice to see that you can receive your ‘items’ by engaging in a little exercise. Maybe other companies could follow suit…
You can check out people having a go at completing the challenge in the video below. How athletic are you, do you reckon you could have completed the full 30 squats in 2 minutes or less? In addition, would you welcome not having to pay for items in return for completing exercises?