Friday 11th June 2021. A big day for football fans across Europe. The Euro 2020 football tournament finally begins with Turkey v Italy this evening…and yes you did read that correctly. UEFA decided to retain the original name, despite taking place a year later than planned due to the Coronavirus pandemic. Perhaps a little confusing, but there we go.
It’s undoubtedly an event that will get everyone talking, even those who don’t particularly like the sport. So, that got us thinking. How can we tie our vending machine and refreshment services into Euro 2020? Following a little research, we then had a brainwave. Every country that is competing in Euro 2020 has its own coffee culture, with some countries in particular having a fascinating story behind their coffee.
And we really wanted to share it.