PART ONE: Stick to what you do best
People often ask me ‘Roger, how come you never expanded the business and set up in London?’ It’s a fair question, but the truth is, I never really thought about it. Don’t get me wrong, I could see the attractions that were luring some of my competitors down to ‘the Smoke’. At the time, it seemed vending operators could virtually charge what they liked. Similar contracts could earn you double down there what they’d earn you in Walsall, Wednesbury or Wolverhampton in those days.
I thought, ‘stick to what you do best’, and I realised that what I did best – what Coinadrink did best – was provide a vending service with a personal touch to customers in and around our base in the West Midlands. So, that’s what we did and I’ve never regretted it.
When the going gets tough, asking yourself again what it is that you do best can often kick-start a change round in your fortunes. Read more