You’ll find it hard to find someone who doesn’t love a bit of chocolate. It is estimated that approximately 1 billion people eat it everyday, and the average European consumes 15 pounds of it every year! The reason for such admiration stems around a key chemical. Chocolate contains phenylethylamine, which releases certain ‘pleasure’ endorphins in the brain that make us feel good all over. While chocolate is often regarded as a ‘guilty pleasure’, though, the 28th October is a time you can fill your face without the worry. This is because it’s one of the days that celebrates National Chocolate Day.
A few weeks back we mentioned that October is the month of Fairtrade; an entire four weeks dedicated to raising awareness of such a fantastic organisation. The first instance of Fairtrade was found in 1946, and it has been ensuring that workers in poorer countries get a better deal for the hard work that they put in ever since. It’s a common myth that Fairtrade is purely based around coffee farmers, but the reality is that it extends to a much broader product range. For the second Fairtrade blog this month, learn about them all below…
Fairtrade is an important topic, and is emphasised during October where the entirety of the month is dedicated to raising awareness. Over the next four weeks we will be distributing a couple of blogs based around the organisation, starting with today. This one focuses on the history and what it is, with a few statistics thrown in for good measure.
The roots of Fairtrade date back to 1946, when Ten Thousand Villages began buying needlework from Puerto Rico in 1946. The first official ‘Fairtrade’ shop which began to sell these products opened its doors in 1958 in the USA, and soon enough the organisation began to make its way to UK shores. Oxfam began selling crafts made by Chinese refugees and in 1964, the first official Organisation established. Poorer countries have been benefitting ever since.
What Fairtrade does.
As stated on their website, Fairtrade ensures ‘you have the power to change the world every day. With simple shopping choices, you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.’ In short: it’s a simple way to give coffee farmers the recognition that their hard work deserves.
It is an unfortunate reality that coffee farmers in developing countries often get exploited for the work they do. This excellent organisation encourages better working conditions and a fairer price for their products, and buyers are encouraged to go through Fairtrade when purchasing the goods that we all know and love.
The organisation works hard throughout 74 countries over four continents, including Costa Rica, Dominican Republic, India and Sri Lanka.
It aims to boost awareness by holding events and campaigns. If a product is registered, it will carry the specialist mark.
Facts and Figures
Here’s a little snippet of some interesting information.
- There are more than 1.65 million farmers and workers in Fairtrade certified producer organisations.
- There are 1,226 certified producer organisations across 74 countries.
- 26% of all farmers and workers are women.
- Small producer organisations spent 31% of their Fairtrade premium on investments supporting productivity or quality improvements.
- On plantations, workers spent 26% of their premium on education.
Coinadrink are proud to support the organisation and purchase many of our products from certified organisations, so keep an eye out for that blog coming soon.
Express Refreshments is a branch division of Coinadrink Limited and, contrary to false statements, is solely responsible for the UK’s very first Micro Market! Prior to its unveiling at Genesis in Stoke-On-Trent, Coinadrink saw the opportunity to provide alternative refreshment solutions in the workplace. Every business is different in terms of size, industry and location, and the Market was created to make sure every business had adequate refreshments in the workplace.